Public concern about care for older people has fallen back from its 2017 peak

Policy and reform · Demand for care

Share naming the ageing population or social care for older people as an important issue facing Britain, yearly average · 2012 to 2025

Note: Great Britain, not the UK. A yearly average of the months we hold: 2020 has 9 of 12, 2023 has 11, 2024 has 9 and 2025 has 9. 2020 averages two months before the pandemic, at about 10%, with seven during it. Ipsos has renamed this issue over time; the names are joined. Figures to 2017 from Ipsos's 2007-onwards trend page, later years from its 2018-onwards page and monthly releases.

Source: Ipsos Issues Index, Baton calculation (opens in a new tab) Published 21 October 2026

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YearShare naming the ageing population or social care for older people as an important issue facing Britain, yearly average (%)
20125.8%
20137.3%
20148.3%
20158.5%
20168.3%
201711.9%
201810.8%
20198.8%
20203.6%
20213.8%
20222.9%
20232.9%
20244.1%
20253.3%

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Regulation and quality · Ratings

Care homes in the North East are the most likely to be rated good or outstanding

Share of rated care homes rated good or outstanding, by region · October 2026

Note: CQC's current overall rating, which for some homes is several years old.

Source: CQC register of care services, Baton calculation (opens in a new tab) Published 21 October 2026

Commissioning and markets · Care home places

Councils run just 2% of England's care home beds

Share of care home beds in England, by who runs the home · October 2026

Note: Councils include the companies they own, as far as we have identified them (known data issue DI-003). A home registered twice is counted once.

Source: CQC register of care services, Baton calculation (opens in a new tab) Published 21 October 2026

Fees and funding · Home care fees

London councils pay the least for an hour of home care

Average hourly rate councils paid external providers for home care, by region · 2024 to 2025

Note: Home care bought from external providers. London councils pay the most for a care home place but the least for an hour of home care.

Source: DHSC, Adult social care finance report, England: 2024 to 2025 (opens in a new tab) Published 21 October 2026