We Are Care is rapidly transforming the UK's care staffing sector with a bold commitment to fairness, transparency, and ethical workforce solutions. Unlike traditional agencies, every healthcare worker is paid above the Real Living Wage, while care providers benefit from cost-effective, fully compliant staffing without excessive fees.
The company is founded on two key principles: "Purpose Before Profit" and "Prosperity for All." In a sector where care workers are often undervalued, We Are Care is leading change by offering not just fair wages, but also milestone-based bonus payments ensuring worker retention as well as feeling valued, motivated, and rewarded.
Commenting on her appointment, Vicky-Marie Welfare, Director of Partnerships says: "Having spent many years in the care sector, I've witnessed firsthand how care worker wages are systematically suppressed to maintain agency profit margins. Our sector needs a more collaborative approach. We're tackling care worker retention and the financial constraints providers face.
Our strategy ensures fair compensation for care workers, creates sustainable partnerships, and ultimately delivers more consistent, high-quality care for those who need it most. I am excited and delighted to be involved."
Previous to We Are Care, Vicky held senior positions with First Choice Nursing Group and care agency provider, Newcross Healthcare.